The big measurement platforms weren’t designed for influencer marketing. Veraty was. Accurate, affordable, true attribution, and built from the ground up for creators and social.
The legacy measurement platforms were designed around paid media – before the creator economy existed. The result? A massive blind spot.
Paid and organic audiences respond differently to the same creative. There needs to be a breakout of these results to truly gauge how a creator program performs. Most measurement solutions only look at paid when it comes to natural exposures.
Enterprise tools from the big players require massive media spend commitments before you even get access. Mid-market brands and creator-focused campaigns simply don’t qualify.
Combining organic and paid audiences into a single measurement pool produces misleading results. These audiences behave fundamentally differently — measuring them together obscures the truth.
Veraty was purpose-built for the social and creator marketplace. We measure what actually matters, the way it should be measured.
We treat organic and paid audiences as distinct populations, giving you accurate lift and attribution for each without contamination.
Measurement broken down by individual creator and individual creative. Understand exactly which content is moving the needle.
A fraction of what the big platforms charge, with no punishing minimum spend requirements. Enterprise-grade measurement without the enterprise price tag.
We measure areas that aren’t normally possible on social — including in-store visitation and offline sales impact driven by creator content.
From the moment someone sees a creator post to the moment they walk into a store, Veraty connects the dots.
Measure the true shift in awareness, consideration, and purchase intent driven by creator content — separately for paid and organic audiences.
Quantify the incremental sales impact of your influencer campaigns against a matched control group — with statistical rigor.
Credit individual creators and specific content pieces with the revenue they drove — both online and offline, paid and organic.
Connect creator content exposure to real-world foot traffic. Measure whether social content is actually driving people through your doors.
Every metric, broken out two ways: by paid vs. organic audience, and by individual creator and creative. Not just campaign-level averages — the granular truth behind what’s working and what’s not.
Get in touch and we’ll show you what measurement built for the creator economy looks like.
Talk to us